Freelance Digital Marketing & Content Strategy — let’s create content that connects and converts.
I help brands grow through data-driven strategy, storytelling, and creative content.
Hi, I’m Sarah — a multi-channel marketing strategist and creative storyteller.
I’ve spent the last 19 years helping businesses grow through digital strategy, content, and storytelling that actually converts. My background spans everything from social media and paid ads to email marketing, website optimisation, photography, and brand strategy — and I love bringing it all together to create cohesive, results-driven marketing that feels human.
I’m passionate about building marketing systems that connect the dots — from awareness to conversion — using creativity backed by data. I’ve worked across industries like lifestyle, hospitality, and e-commerce, giving me a deep understanding of how to grow brands online in a way that feels authentic and aligned.
My Approach
I believe great marketing is equal parts strategy and heart.
Every piece of content should tell a story, every campaign should have purpose, and every result should be measurable.
Whether I’m creating a social strategy, producing a reel, building an email flow, or reworking a brand’s online presence, I always start with understanding the “why” — and then build the “how” around it.
I work with brands who want to grow with intention — blending strategy, storytelling, and creativity to build marketing that connects and converts.
Here’s how I can help.
My Services
Social Media Strategy & Management
I create social media strategies that are backed by insight and designed for engagement. From planning to content creation, I help brands show up consistently, tell their story authentically, and grow their audience in a way that drives real results.
Experience & Results
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Planned and executed social campaigns that consistently outperformed engagement benchmarks.
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Produced all creative in-house — photography, reels, BTS, lifestyle content — resulting in major growth and visibility.
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Built organic communities of 70k+ followers through strategy, storytelling, and consistent brand alignment.
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Experienced across Instagram, Facebook, TikTok, and LinkedIn.
Email Marketing &
CRM Strategy
I help brands build email systems that drive conversions, not just opens. From automation flows and welcome sequences to campaign strategy and design, I focus on creating customer journeys that nurture, convert, and retain.
Experience & Results
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Increased online orders by 50% through email campaigns and segmentation.
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Consistently achieved 32%+ open rates and above-industry click-through rates.
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Experienced in Klaviyo, Mailchimp, and CRM integration for personalised, automated customer journeys.
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Designed email templates and flows aligned with brand identity and performance goals.
Content Creation & Production
Digital Advertising & Paid Media
I bring brands to life through original photo and video content — including product shoots, reels, lifestyle visuals, and behind-the-scenes storytelling. Every piece of content is designed to build trust, connection, and engagement.
Experience & Results
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Produced full-scale content libraries (reels, lifestyle photography, and video campaigns).
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Created brand visuals that boosted reach and click-throughs by up to 311%.
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Experienced in creative direction, scripting, shooting, and editing.
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Skilled in Adobe Creative Suite and Canva for end-to-end production.
I plan and manage ad campaigns that connect strategy with performance — helping brands reach the right audience with the right message. From Meta to Google Ads, I build campaigns that convert.
Experience & Results
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Designed and optimised Meta Ads that directly increased online sales and visibility.
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Managed paid ad strategies across multiple brands with strong ROI and lead growth.
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Skilled in audience targeting, creative testing, and ad analytics.
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Experienced with Google Ads, Meta Business Suite, and reporting dashboards.
Brand Strategy & Rebranding
Website Optimisation & E-Commerce Strategy
I help brands refine who they are, how they communicate, and how they’re seen. Whether you’re starting from scratch or need a refresh, I develop brand strategies that align visuals, voice, and purpose.
Experience & Results
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Led full rebrands including visual identity, tone of voice, and content rollout.
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Transformed underperforming digital presences into cohesive, on-brand systems.
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Skilled in messaging frameworks, audience profiling, and design direction.
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Experience across hospitality, lifestyle, and e-commerce brands.
I design and optimise websites that turn visitors into customers. Whether on Shopify, WordPress, or Squarespace, I focus on conversion, storytelling, and user experience.
Experience & Results
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Managed website content and performance for multiple clients, improving UX and SEO.
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Created and optimised e-commerce platforms that supported consistent sales growth.
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Experienced in building pages that integrate seamlessly with CRM, analytics, and paid media tracking.
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Knowledgeable in SEO best practices, keywords, and analytics reporting.
Consulting & Strategy Sessions
For brands needing direction, I offer consulting sessions to audit existing marketing, identify opportunities, and build an actionable strategy plan.
Experience & Results
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Developed end-to-end marketing roadmaps for multi-brand portfolios.
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Worked with founders, marketing teams, and small businesses to clarify goals and align creative direction.
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Strong track record of helping businesses transition from ad hoc marketing to systemised, measurable strategies.
Success Stories
Behind every brand is a story — here are some of the ways I’ve helped businesses connect with their audience, grow their presence, and drive results.
Health & Wellness Brand
Industry:
Health & Wellness
Crafted compelling digital stories and a refreshed social presence that aligned with the brand’s values and audience.
50% uplift in online orders within 3 months
32%+ open rates and 1.6% click-through rates on campaigns
Lifestyle & Travel Brand
Industry:
Lifestyle & Travel
Delivered end-to-end marketing strategy including photo and video production, social storytelling, and paid media to drive awareness and bookings.
Doubled engagement within 60 days
Significant uplift in website traffic and social following
Hospitality Group
Industry:
Hospitality & Lifestyle
Led the brand’s full digital marketing strategy, including social media, email marketing, and paid campaigns. Developed a consistent content system to engage customers and drive bookings year-round.
66% boost in occupancy during low season
311% growth in link clicks and website traffic
Some recent brands I have worked with.
