Senior marketing support, without the full-time hire.
Senior marketing experience. Flexible freelance support.
Hi, I’m Sarah — a senior freelance Marketing Manager who gets things moving.
I’ve spent the last 20 years working across marketing, digital, campaigns, content and brand — both in-house and freelance.
I work with businesses that need experienced marketing support without necessarily needing another full-time hire. I can step in to manage the bigger picture — strategy, campaigns, agencies, budgets and planning — while still being hands-on enough to brief the creative, manage paid media, build an EDM, update the website or get a campaign out the door.
Whether you need ongoing support each week, someone to take ownership of your marketing, or extra senior help for a major project, I can slot into your team and get moving quickly.
How I work
I’m a big-picture marketer who’s also happy to get stuck into the work.
I can build the strategy, but I can also make sure it actually happens — managing campaigns, coordinating agencies and suppliers, briefing creative, overseeing digital channels and keeping everything moving.
I work as an extension of your team, adapting to what your business actually needs rather than adding unnecessary layers, meetings or process.
Need ongoing support, help with a project, or someone to take ownership of your marketing? Let’s talk.
My Services
01 — Fractional Marketing Management
02 — Campaigns & Projects
For businesses that need experienced marketing support without the commitment of a full-time hire.
I can step into your team and take ownership of your marketing — setting priorities, managing campaigns, coordinating agencies and suppliers, overseeing budgets and keeping everything moving.
I can help with:
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Marketing strategy, planning and priorities
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Campaign and project management
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Agency, supplier and creative management
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Budgets, reporting and performance
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Day-to-day marketing support
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Digital, content, website and CRM oversight
Need to launch something, fix something or simply get a project moving? I can take a campaign from planning through to delivery and make sure all the pieces come together.
I can help with:
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Integrated marketing campaigns
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Product, brand and event launches
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Campaign strategy and rollout
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Creative briefs and production
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Partnerships, influencers and PR coordination
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Post-campaign reporting and optimisation
03 — Digital & Performance Marketing
04 — Content, Social & Brand
I manage digital marketing with the bigger business goal in mind — making sure your paid media, email, website and customer journey are working together rather than operating in silos.
I can help with:
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Meta & Google Ads
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Email marketing and CRM
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Website and e-commerce optimisation
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Campaign landing pages
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Customer journeys and conversion
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Analytics, reporting and optimisation
50% increase in online orders through targeted email campaigns.
From brand positioning and content strategy through to social and creative direction, I help businesses communicate consistently and create content that actually supports their marketing goals.
I can help with:
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Social media strategy
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Content planning and production
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Copywriting
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Creative direction
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Brand positioning and messaging
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Influencer and creator campaigns
Built an organic social community of 70k+ followers.
Selected Work
A few examples of the brands, campaigns and projects I’ve worked on — and the results behind them.
Health & Wellness E-commerce
+50% online orders
Email marketing · CRM · Social · Paid Media
Developed an integrated digital strategy across email, social and paid media, helping increase online orders by 50% within three months.
32%+ email open rates · 1.6%+ campaign click-through rate
Hospitality & Lifestyle
+66% low-season occupancy
Digital Strategy · Campaigns · Content · Paid Media
Led the digital marketing strategy across social, email, paid campaigns and content to increase bookings and strengthen the brand’s online presence.
+311% growth in link clicks and website traffic
Integrated Campaign & Event Marketing
Led end-to-end marketing for large-scale immersive experiences, spanning strategy, paid media, PR, partnerships, content and creative.
Experience & Results
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Delivered integrated multi-channel campaigns across Australia.
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Managed agencies, partners and creative suppliers.
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Helped drive 60,000+ attendees to a single month-long experience.
Some of the brands I’ve worked with
Let's Work Together
Looking for ongoing marketing support, help with a project, or someone experienced to take the lead? Tell me what you need and I’ll be in touch.